It's all about U, specifically the U Ultra by HTC. The Taiwanese maker introduced to the world the new HTC U Ultra during their #BrilliantU event on January 12th. The question is, can their new device compete in this very saturated, but competitive smartphone market?
DISPLAY AND PROCESSOR
The HTC U Ultra looks like a cross between an iPhone and a Galaxy S7 with a borrowed second screen that resembles the secondary screen on the LG V20. However, the HTC U Ultra sports a large 5.7" Quad HD (2560 x 1440) Super LCD 5 display and has a pixel density of 513 ppi (pixels per inch). The secondary screen measures in at an even 2 inches (160 x 1040) and is meant to give users uninterrupted notifications and quick access to contacts and apps. Powering the device is a 64-bit 2.15 GHz quad-core Qualcomm Snapdragon 821 processor. The handset comes pre-loaded with Android 7.0 Nougat with HTC Sense.
BATTERY AND STORAGE
Done are the days of sub 3000 mAh batteries on flagship devices and the HTC U Ultra follows suit. Fueling the device is a 3000 mAh battery with Extreme Power Saving mode to extend battery life when needed the most. The handset will charge quickly thanks to Qualcomm's Quick Charge 3.0. In addition, it will have a USB-C connection.
The HTC U Ultra will come with 64GB of internal storage and can be expanded via micro SD up to 2TB. This will provide more than enough storage.
CAMERA AND AUDIO
The main camera is a 12-megapixel snapper with a f/1.8 aperture. It also has dual tone LED flash, OIS (Optical Image Stabilization), and a sapphire lens. HTC is trying to make this device the best for selfies by including a 16-megapixel front-facing camera with full HD 1080p video recording. HTC promises less-blur in shots and better quality photographs in the dark. DxOMark gave the HTC U Ultra an impressive score of 88 for its camera.
HTC U Ultra aims to be quite a device for audio. It has four high-sensitivity omnidirectional mics that capture positional sound in video and audio recordings. This means that now you can record sound in 360 degrees for immersive audio which makes you feel like you're there. HTC is also throwing in HTC USonic earphones with the purchase of the phone.
HTC introduced HTC Sense Companion, their AI who is always learning from you, and the things you do every day. It can suggest that you dress warm if it's cold and leave a little earlier for work if snow is in the weather forecast. It can remind you to take a portable battery on longer trips and even recommend a restaurant when you’re away for the weekend and then book seats for you. The best thing about it, it’s made to evolve and get to know you better over time.
Lastly, HTC U Ultra comes with voice recognition built-in so it can recognize your voice and respond, even if it’s asleep. Just speak to take or reject incoming calls, snooze or dismiss an alarm, send messages or start up hands-free navigation.
Lots of internal storage
Great audio recording
The HTC U Ultra is now available for pre-order on HTC's website and will be released sometime this month. The device retails at $749.99 and comes in Ice White, Brilliant Black, or Sapphire Blue. As of right now, the phone is sold unlocked as a GSM device and will only work on AT&T and T-Mobile networks in the US.